“We try to be aware of all products being introduced with an eye on long-term longevity of the product recognizing our homes are being built to be lived in for 50 years, not one year.” “Our climate is very dry in winter, and it can be especially hard on products that are not natural to our climate,” Schwartz says. However, Schwartz says not all materials are suited for the climate conditions encountered in Alberta, so Crimson Cove Homes guides potential homebuyers toward decisions that will help their homes withstand the elements for decades. Providing that phenomenal customer experience includes staying up to date with the latest innovations in materials and technology. “These are justifiable concerns, and over time we have been able to overcome these concerns by building great quality homes and providing a phenomenal customer experience.” “While we had considerable experience in the industry, we did not have a track record as owners of a housing company for the customers to rely on,” Grabeldinger says. Our goal is that they receive not only a beautiful house, but one that is also functional and of superior quality.”Īlthough Grabeldinger, Schwartz, Construction Manager Ray Schmidt and Sales Manager Muriel McKay have more than 55 combined years of homebuilding experience, Crimson Cove Homes still struggled with the stigma often attached to startup companies. “We provide input based on our experience building new houses. “This includes meeting with the homeowners multiple times to receive their input and further meetings after the plans have been created to ensure we are building what they expect,” says Schwartz, who is president and CEO of Crimson Cove Homes. Most importantly, Crimson Cove Homes gives its homebuyers the opportunity to customize existing house plans to meet their specific needs. The company chooses communities conducive to raising families with amenities like green space, parks, walking trails, schools and neighborhood commercial areas. Today, Crimson Cove Homes is developing four communities in Edmonton – Granville, Walker Lakes North, Glenridding Heights and Henley Heights. “We strive to balance customer input, design and construction timelines to meet our needs and those of our homeowners.” “We felt the experience should be more than a race to build a house for the lowest possible cost,” Grabeldinger adds. “These production builders strove to minimize customer involvement as much as possible in order to plan and build the homeowner’s house as fast as possible for the lowest cost. “This is probably the most expensive purchase of someone’s life,” says Grabeldinger, who serves as CFO of Crimson Cove Homes. Wade Grabeldinger and Jon Schwartz watched for years as the large production homebuilder that employed them treated its buyers like numbers instead of valued customers. This motivated them to launch Crimson Cove Homes to offer homes customized to its clients’ desires. Crimson Cove Homes builds communities in Edmonton with clients’ needs in mind.
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