So if we’re comparing website builders to abusive relationships, Wix is one that locks you in the basement and doesn’t let you leave. Once you buy into their proprietary stack you’re locked in, which even their support documentation admits… They are so insecure that they are also the only website creator I’m aware of that doesn’t allow you to export your content, so they’re like a roach motel where you can check in but never check out. (Don’t take my word for it, look at their investor presentations.) “Wix is a for-profit company… whose business model is getting customers to pay more and more every year and making it difficult to leave or get a refund. Meanwhile, Matt Mullenweg, founder of WordPress gave his responses on the Wix’s ads campaign as below, Wix’s ad campaign described as distasteful and bashing. Anti-Wix Responses OnlineĪs mentioned before, the new ads campaign by Wix has caused furious and Anti-Wix, not only from website developers but also from the search marketing community. “Each video in the campaign revolves around user pain points, which also highlight Wix’s strengths.”īut instead of a clever way of a marketing campaign, Morten Rand-Hendriksen, one of the influencers who received Bose headphone, said that the campaign was “All Nuclear Troll-Marketing” and indeed not pleased with that. Maya Grill as the representative of Wix, say, “The campaign shows in a clever way that WordPress users don’t need to be stuck in a bad relationship with their platform, and they should consider the alternative which allows them to focus on their actual work,” Grill said. The web developer on the ads mentioned that there could be any problem like plugin issue, hosting problem that caused “WordPress” death. On the other video titled “White Screen of Death… Is That You?”, “WordPress” was asked by a psychiatrist for the updates, and suddenly he felt sick and dead. Most of them are confused with Wix’s approach because they think Wix only wasted their marketing budget by sending those headphones to those not pleased with the campaign. Through video ads, the “You Deserve Better” campaign by Wix, along with Bose headphone, shipped to some developers and marketing influencers. The video ads below have considered typical attack ads. In the ads titled “The Update Button of Doom”, WordPress portrayed as a grotesque person experiencing some glitching during a conversation, and that becomes of the causes that make the web developer experiencing mental health issues. This portrayal seems caused anger in the WordPress community. The ads themselves focused on WordPress negatively, and a web developer was coming to a psychiatrist, seeking help for his mental health issues. Wix’s latest ads campaign causes controversy among search marketing and the website developer’s community. It allows users to create HTML5 websites through the drag and drop tools that already provided. Wix is an Israeli software company, which provided cloud-based web development services.
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